In 2017, Donald De La Haye was handed an ultimatum: Give up his profitable YouTube channel or forfeit his UCF athletic scholarship. He ultimately chose the latter. The former UCF kicker had garnered a large online following with his sports-themed YouTube channel, Deestroying. As his content became more frequent, De La Haye’s subscriber count and views began to surge… and so did the YouTube paychecks. The athlete claims that while at UCF, he was making thousands of dollars a month with his monetized videos, which, unbeknownst to him, was a violation of the NCAA bylaw 12.4.4.