Adidas Surpasses Jordan as No. 2 Sneaker Brand in the U.S., Nike Still No.1
Adidas has surpassed Brand Jordan as the nation’s number 2 top selling sport-sneaker brand. According to an industry analyst, Matt Powell reported the news stating that Adidas’ market share grew to 13 percent and saw its sales more than double in chain stores such as Footlocker. Adidas’ women’s shoe sales also grew 3 percent, a category that Nike apparently struggled in. Although Nike remains the top-selling shoe brand, the company has struggled mightily in terms of overall growth all while the company is restructuring its business already laying off 2 percent of its global workforce.
Source: vladtv.com / bizjournals.com