Brands Threaten To Pull Ads if Players Continue To Kneel
Although no advertisers have pulled out of NFL games as of yet, that will likely change pretty soon because marketers are now sending threats to the league.
Via Business Insider:
“Marketers have put NBCUniversal on notice: Stop covering NFL players’ national-anthem protests, or we’ll pull our ads.
That’s according to Linda Yaccarino, the chairman of advertising sales at NBCUniversal, who spoke during a keynote interview at an event held Friday in New York at the ad agency RGA.
“Marketers have said, ‘We will not be part of the NFL if you continue covering it,’” Yaccarino said.
Going forward, marketers want more of the focus on games and less on the protests. Yaccarino said the NFL’s broadcast partners had not always aired the national anthem for each game — that is, until the protests gained steam.”